"Those Guys" represent the anonymous many among us all. Those guys built our bridges and our skyscrapers. Those guys built the roads we travel on, the airplanes we fly in, the cars we drive, and the houses we live in. Those guys serve their country, protect our children, put out our fires, and collect our trash. Those guys work in our offices, teach in our schools, raise our food, and serve us in restaurants.
We made Those Guys Beer® to honor all of those guys (and gals) because we think they deserve a quality all-natural, all-American craft lager. And we salute those young workers and college students
(of legal drinking age, of course!) who will be America's next great generation.
As you kick back and enjoy the refreshing taste of Those Guys Beer, you may ponder: "who are those guys that brewed this beer for all of us guys?"
Our story begins in 2007. Having secured the trademarks to "Those Guys®" and "One of Those Guys®," our founder Mike Berry was heading up a small empire of "Those Guys" businesses, including general contracting, property management, and a fun line of licensed "Those Guys" apparel and more.
One evening Mike and his friend Ron were ‘kick'n back,’ when Ron proclaimed, "You know, one of these days we'll be drinking Those Guys Beer…"
Laughter erupted like bubbles in a good lager. The frothy moment passed but Mike realized this was no joke. Within hours he called his trademark attorney and "Those Guys Beer" was underway.
Mike's wife, Patti, had seen this look of excitement before. She gave him one of those long stares that sums you up as either crazy or onto something really big. Patti was thinking big!
Mike and Patti joined the Brewers Association and set out to discover the secrets of making great beer. They became friends with Jim Lueders, Brewmaster and owner of Wildwood Brewing Inc. in Missoula, Montana. With Jim on board, Mike and Patti began to put together a "Those Guys" team. Several recipes, tastings, reformulations, and more 'head-nodding' tastings later and Mike's idea went from vision to a marketable product.
Reaching stores in 2010, Those Guys Beer, smooth craft lager, brewed in the U.S.A. is now available to all 'Those Guys.'
Please enjoy Those Guys Beer responsibly.